Chia Hwu on the anthropological side of mobile app design

Chia Hwu on the anthropological side of mobile app design

API Economist: The API Economist is very interested in your understanding and expertise of the smartphone market. What’s fascinating is that Apple is deriving the majority of profits from the iPhone. Yet Android devices surpass iPhones in total numbers. What does this mean?

Chia Hwu: Apple is very committed to their hardware platform. It's not going to go away anytime soon, because it’s where the company makes the most money, so Apple’s commitment to the iOS platform is in billions of dollars of revenue. On the other hand, Google, which doesn't make much money from Android, could decide to do things differently in a year or two. Google’s executives could decide, "We're not making any money on Android, so we're changing our mobile and now we're going in a new direction." That's one thing we think about at Qubop, since a mobile strategy should take into account how platform owners are making money.

 

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Allie Curry on mobile app decision-making for the enterprise

Allie Curry on mobile app decision-making for the enterprise

 API Economist: What are you seeing in the enterprise when it comes to iOS versus Android?

Allie Curry: We're still definitely seeing a whole lot of iOS. It always seems to be that the main priority is getting an iOS app out first, especially internally. If it's just an app, not a customer facing app, it seems to be more likely that an enterprise is going to be buying iPads for their own employees than they're going to be buying Android tablets. However, there has been a shift recently. Enterprises suddenly want to have an Android app after their iOS app. Some are even starting to look at Windows Phone, but a very, very small amount.

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