Let's face it, if you want to take advantage of your application programming interface, API monetization is half the battle. Today we interview Bruno Pedro on his recommendations for different API business models that take advantage of great developer experience.
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API Economist: Congratulations on launching your new API program at MYOB. What was the strategy behind this launch?
Paul Greenwell: We've had a developer program since 2002. However, as a desktop product, it was really about how to add on solutions and connect to our core accounting system. That was enabled through ODBC, and we've got about 500 active developer partners that actually use ODBC and write solutions that fit into a number of different spaces.
For example, we have a quarterly business activity statement that has to go into the tax department for tax purposes and is required for every small business. A lot of our business partners don't want to have to write and re-implement that. Over the past 20 years, a million businesses have been using our software.
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API Economist: What exactly does a developer evangelist do?
Samantha Ready: The way I would describe a developer evangelist is part thought leader and part explorer. On the one hand, we're trying to be on the cutting edge of what's new with the software product and how to use it, and also lead the community in ways that they should be doing development with the platform. It's a blend of taking our skills and then optimizing them for our expertise on the platform, and then also trying to get that information out to the community about how they can be successful on the platform.
When you think about the term "evangelist," often it's associated with religion. What religious evangelists do is they have some dogmatic practice that they want to proclaim to the masses. As developer evangelists, we are passionate about technology and the platform, and we're trying to advocate that to the developer community.
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API Economist: There’s been a lot said on Jeff Bezos’ big mandate issued back in 2002. If I understand it correctly, it basically stated that all your teams internally would be required to expose their data and their functionality through APIs. How has this mandate impacted the growth and innovation you've seen in AWS?
Jeff Barr: The effort is very, very real. It has been for quite a while. From where I stand, it seems like a really strong, positive impact. I think back to before I joined Amazon and I was a guest at a little developer conference that we were holding. It was just me and three or four outside developers that were brought in to get a sneak preview of what Amazon was thinking in the web services world. This was around the spring of 2002.
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API Economist: You founded ProgrammableWeb back in 2005, is that correct?
John Musser: That’s correct. It’s coming up on its eighth anniversary this summer. It was really the birth of the open API and web mash movement. The phrase “web mashup” was really coined four or five months before we started ProgrammableWeb. That was the same spring when Housingmaps.com was built, which was essentially the first quintessential mashup (a mashup of Craigslist and Google Maps).
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