API Economist: Congratulations on launching your new API program at MYOB. What was the strategy behind this launch?

Paul Greenwell: We've had a developer program since 2002. However, as a desktop product, it was really about how to add on solutions and connect to our core accounting system. That was enabled through ODBC, and we've got about 500 active developer partners that actually use ODBC and write solutions that fit into a number of different spaces.

For example, we have a quarterly business activity statement that has to go into the tax department for tax purposes and is required for every small business. A lot of our business partners don't want to have to write and re-implement that. Over the past 20 years, a million businesses have been using our software.