Jeff Meisel on partner APIs, LEGO & SpaceX

Jeff Meisel on partner APIs, LEGO & SpaceX

  API Economist: Historically, I've always thought of National Instrument as a hardware company, but you guys have been in software for a long time.

Jeff Meisel: Actually, out of the 35 years of our company history, for more than 25 of those we’ve had a heavy focus on our LabVIEW software, released in 1986.  LabVIEW is a graphical programming language which at the time was just available on the Mac, but essentially that kicked off a new era for the company. While some companies focused solely on hardware and others just focused on software, similar to what Apple does in the consumer space, the way we go about solving engineering applications is we believe there's tremendous value in delivering an integrated software and hardware approach.

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Kin Lane on spreading his API evangelism to the community and the government

Kin Lane on spreading his API evangelism to the community and the government

API Economist: How did you become the API Evangelist?

Kin Lane: I was the VP of Technology at an events management company, WebEvents Global, leading their technology and architecture. I ran all SAP events, including Sapphire for two years. I was also involved with TechEd and a lot of the North American events. I was brought on to move them out of the data center and be more elastic in the cloud, and meet the demands of the global events. I moved it into the Amazon Cloud and re-architected the whole system using APIs and Amazon APIs. I loved APIs. But I wanted to do something else. I started studying the API space. I quickly realized that there are a lot of technical pundits in this space. But no one was keeping eye on the business of APIs, the myriad of tools it takes to be successful, nor approaches to evangelism and marketing to developers and the whole politics of APIs. So I launched API Evangelist and just started studying this space. Three years later I'm still doing it.

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