​​API Economist: Congratulations on getting your new app launched, Beer Hunt. I see that it’s on the Apple App Store. Walk me through the Monkey Inferno creative process for the app.

Paul Gebheim: Basically, we are all old web developers. In order to help us think for mobile, our iPhone guy said, "I'm going to teach a class and show you all how to program iPhone apps." We all were like, "Sweet, it's going to be awesome," but we had to come up with ideas for what to make. One of the ideas that our sysadmin, Jesse House, came up with was about an app that lets you put pins on a map wherever you drink a beer. The more you drink beer, the faster you fill up the map. In two days, one of our architects, Michael, went from knowing nothing about how to make an iPhone app to creating the original app called, "Beer Map," now renamed, "Beer Hunt."