Originally interviewed October 25, 2012

API Economist: What do APIs mean to you?

Stan Greenberg: For me, APIs are apps. My entire life is driven by apps. As I step back, it’s hard for me to think of a function that’s not related to apps. For example, today we’re doing what’s called a Greenberg Carville Memo. That’s an email newsletter that’s sent out two, three, four times a week, depending on the political season. In the past we would send out e-alerts – an email blast to people. But this has now become a video format that James Carville and I create. And I just did one before coming in here. I’m using an app that I have here on my iPhone which allows me to easily shoot and package the video. It then gets uploaded to Box where it can serve subscribers to the newsletter with the video content. Through the power of APIs, apps have simplified the ability for James and me to quickly create engaging content for our subscribers. And we can do this while we are on-the-go!