​API Economist: Congratulations on being the first automobile manufacturer to launch a mobile app developer program, announced at CES back in January.

Julius Marchwicki: Thank you very much!

API Economist: What was your API strategy behind the launch?

Julius Marchwicki: The strategy behind SYNC at large and what Ford has done is really to focus on what our consumers are doing. We went out and talked to a large number of consumers. We started to understand what they were doing inside of their vehicles, and what gaps we needed to fulfill for them. That's how embedded navigation came to be many years ago.